European streetwear for this Fall/Winter 2024 season doesn't just pay homage to '90s style; it revives it, reinvents it, and infuses it with a new lease on life. That iconic decade—full of oversized jackets, bold prints, and unfiltered freedom—is back, but now with a more pronounced attitude. Imagine a mix of raw graffiti graphics, the speed of skateboarding, and a DIY mentality, fused with the latest urban trends reigning in European cities.
XXL Jackets and the Return of the Patches
The era of oversized, baggy jackets is still here, marking their territory. However, this time they're loaded with patches that look straight out of urban graffiti or a skate park. Brands are opting for aggressive emblems and intense graphics, combining rebellious messages with a deep, dark color palette. This trend speaks not only of nostalgia, but of authenticity and the desire to once again be, literally, giants on the streets.
Distressed and Torn Jeans: Rawer, More Street
2024 denim is rough, darker, and full of a grungy personality that fits perfectly with today's European street aesthetic. It's as if these pants speak to the passage of time, the roughness of the street, reminding us that scars are worn with pride. These jeans aren't just fashion, they're a statement.
Retro and Earthy Colors in Modern Garments
Moss green, dark brown, and burnt red are invading streetwear with an almost harsh nostalgia. The hues recall grunge films and grainy photos from the '90s, but adapted to modern cuts and designs. Unlike the clean, polished look that dominated recent years, these colors and their "dirty" appearance are connecting with a generation that wants to feel closer to reality and less like perfection.
Layers Upon Layers and the Art of Planned Disorder
In the '90s, it was all about surviving winter without losing style. Today, that idea has intensified: loose layers, oversized sweatshirts, and accessories like beanies and leather gloves. New brands are embracing a more rugged and chaotic style, almost as if the outfit had been improvised, but with every detail intentionally placed to make it appear that way. It's a nod to a time when everything was more improvised and less over-the-top curated.
Bulky Sneakers: The War on the Feet
If anything was big in the '90s, it was sneakers. And today they're back in the form of chunky, oversized sneakers, almost ready for a street battle. With thick soles, graphic details, and metallic colors, these sneakers reflect the aggressiveness of graffiti and the toughness of skateboarding. They're more than just shoes; they're an extension of the wearer's defiant attitude, a visible statement of "take me or leave me."
Prints and Graffiti: As if the Walls Came to Life
Finally, streetwear is increasingly taking inspiration from urban art. Sweatshirts, T-shirts, and jackets feature prints that look straight off a wall in Berlin or Paris, with graphics inspired by tags, bombings, and murals. The message is clear: the street is not a place of transit, it's a space for expression, and each garment is an extension of that art that represents the voice of a generation.
Europe is returning to the 90s with everything, but now with amplified intensity, as if all that nostalgia had been mixed with the roughness of graffiti and the power of skateboarding. This Fall/Winter 2024 season not only brings the aesthetics of the era, but also its attitude: raw, direct, and unafraid to take its place in the chaos.
